Mobile Commerce is different
Mobile applications are revolutionizing business, like e-commerce revolutionized industries like, retail, banking, and travel.
Mobile commerce is an important new channel. Organizations developing their enterprise mobile plan are faced with a dizzying set of choices such as:
- Mobile Technology - SMS, WAP, Native/Downloadable Applications (iPhone,Android,Java,Symbian/Nokia)
- Mobile Vendors - Select and/or enhance a product from an exisiting vendor or build it yourself.
- Mobile Commerce Features - Decide best ways to generate more revenue, reduce costs, and strengthen loyal customer relationships.
- Mobile Security - Mobile presents new risks and new opportunities for hackers. Functionality and ease-of-use must be balanced with security.
Most organizations have very little in-house mobile experience and there is little objective and definitive information about vendors, customer adoption, success stories and mistakes.
